One of things we'd like to begin doing is highlighting companies that use Interaction including what compelled them to utilize the software in the first place.  This will hopefully serve to introduce other industries besides law that are adopting the CRM. 

I caught up with Lacey at BellyBallot.com, a new startup that is doing some interesting things with the Mommy market.  Her website at www.babynames.net  is a site for moms and dads to search baby names and their respective meanings, pronunciations, and backgrounds.  There's a twist though.  BellyBallot is a completely new concept pairing social media with Baby Names.  As Lacey put it, "Naming your baby has never been this fun."  Essentially, parents can invite friends and family to vote on the couples top 5 boy and girl names.  This provides a neat way to include family members on a process that was typically private that's becoming more social.

BellyBallot began using a hosted version of Interaction to cope with the demands of dealing with outside advertisers and vendors.  Interacting with baby product manufacturers, mommie bloggers, and other industry folks was becoming a challenge.  The team sought a comprehensive software that would allow detailed tracking as well as features for them to keep their data maintained.

Expecting/pregnant mothers and the industries that cater to them are not the typical user profile, however it indicates a broader transition into the market as a whole.  We'll catch up with Lacey after the holiday to get a more detailed analysis on the use of the product and her rationale.

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