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Home arrow InterAction CRM Best Practicesarrow Maintaining Data Qualityarrow Contact De-Duplication - to Automate or not to automate?

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Author Topic: Contact De-Duplication - to Automate or not to automate?  (Read 3333 times)
paulokeeffe
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« on: July 31, 2008, 03:37:12 PM »

All,

Hope there are still a few people out there on this board...

We're in the middle of a global rollout of Interaction and my biggest concern right now is managing duplication of contacts, especially through Outlook synchronization.  We have a Data Steward function in place as per the recommended model, but I can't help thinking they will be overwhelmed.

Does anyone have experience of automating the resolution of duplicates to some extent - either by customizing Interaction or with the use of a 3rd party tool?
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jrlenox
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« Reply #1 on: August 11, 2008, 08:39:39 AM »

you can do it by eporting potential matches out to a 3rd party tool, assigning duplicate ID's and rank, importing it back in to InterAction and using the windows client to "Merge clients using DQS" tool.

I've done it before on a few things with mixed results. Its good to get a lot of contacts deduped in bulk quickly, but doesn't intelligently merge phone numbers and addresses in a lot of instances .. and you and up having to do a big clean-up after the bulk dedupe anyway.

For a big job like that, I would recommend brining in a few temps to do change tickets, and also regularly run data quality searches (e.g. contacts with the same email address) and dedupe the results.

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paulokeeffe
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« Reply #2 on: August 20, 2008, 11:34:43 AM »

Thanks JR - just got back from holiday and saw the reply.

That's how we were thinking to start with, but I'm not sure it will work during our implementation.  We have a phased rollout and some phases will create circa 9,000 duplicates, basically corrupting the system for any offices we already have on line.

I just can't believe LN don't have more options to automate this process, especially for duplicates by email address...

Thanks for the insight anyway.
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